🎧 Audio
📖 Script
Darren Woolley is a marketing expert who spent many years sharing his knowledge for free on the internet. He noticed that people suddenly stopped paying attention to businesses like his. This change happened because of how artificial intelligence (AI) is changing internet searches. Before AI, people used to search for information on the web and find articles and blogs written by experts like Darren. However, AI now provides quick answers without needing to click on links or read full articles. This new way of searching is affecting many businesses that rely on internet traffic to share their expertise and attract clients.
The rise of AI in search engines is creating a difficult situation for businesses. They are losing visitors to their websites, which means they have fewer opportunities to convert readers into paying customers. This change is forcing businesses to adapt quickly. Some companies are looking for new ways to reach their audience. They are exploring social media platforms and creating video content to engage with people directly. Others are focusing on building strong relationships with their existing clients to maintain their business.
The impact of AI on search engines is not only affecting individual businesses but also the economy as a whole. There are concerns that as traditional ways of finding information decrease, many businesses may struggle to survive. This could lead to job losses and affect industries that depend on expert knowledge and online presence. However, some experts believe that businesses can overcome these challenges by being innovative and finding new ways to connect with their audience.
In conclusion, the rise of AI in search is both a challenge and an opportunity for businesses. While some companies may suffer due to decreased web traffic, others can use this chance to innovate and find new paths to success. It is crucial for businesses to stay adaptable and open to new technologies to thrive in this ever-changing digital landscape.
📝 Vocabulary
- expert: a person with a high level of knowledge or skill in a particular area
例文: “She is an expert in marketing strategies.”
Collocations／日本語の意味を見る
- marketing expert
- expert knowledge
- expert advice
専門家 - adapt: to change your behavior to fit a new situation
例文: “Businesses need to adapt to new technologies to survive.”
Collocations／日本語の意味を見る
- adapt quickly
- adapt to change
- adapt strategies
適応する - opportunity: a chance for advancement or progress
例文: “The new project is a great opportunity for growth.”
Collocations／日本語の意味を見る
- business opportunity
- seize opportunity
- unique opportunity
機会 - innovative: using new methods or ideas
例文: “The company is known for its innovative approach to problem-solving.”
Collocations／日本語の意味を見る
- innovative solutions
- innovative technology
- innovative design
革新的な - survive: to continue to live or exist
例文: “The business had to innovate to survive in the competitive market.”
Collocations／日本語の意味を見る
- survive the crisis
- survive on
- survive without
生き残る
✏️ Grammar Point
Present Continuous Tense – “He noticed that people suddenly stopped paying attention to businesses like his.”
文法の日本語補足を見る
💡 使用場面
現在進行形は、今まさに行われている動作や一時的な状況を説明する際に使われます。この構文は会話やビジネスシーンで、現在の状況や進行中のプロジェクトを説明するのに役立ちます。
📝 使用例文
“例: In a business meeting, you might say: ‘If we cut costs now, we can increase our profit margin next quarter.’”
❓ Listening Questions
- True/False: Darren Woolley noticed that people continued to listen to businesses like his after the rise of AI search.
- MCQ: What are businesses doing to adapt to changes in AI search?
a) Increasing website content
b) Creating more blog posts
c) Exploring social media and video content
d) Ignoring the changes - MCQ: What is one potential consequence of AI on the economy mentioned in the script?
a) Increase in job opportunities
b) Decrease in business innovation
c) Job losses and business struggles
d) Rise in traditional marketing methods
🔑 Listening Answersを見る
- False
- c) Exploring social media and video content
- c) Job losses and business struggles
📚 Reading Questions
- What changed in how people search for information on the internet according to the script?
- Why might some businesses struggle due to the rise of AI in search engines?
- What does the word “innovative” mean in the context of the script?
🔑 Reading Answersを見る
- People now get quick answers from AI instead of visiting expert websites.
- Because they are losing web traffic and potential customers.
- Using new methods or ideas.
🇯🇵 日本語での経済ニュース解説
AIの普及により、検索エンジンの使い方が大きく変わり、従来の情報提供ビジネスに影響を及ぼしています。日本でもAIの影響は無視できず、特に中小企業が直面する課題として注目されています。AIは効率的な情報提供を可能にする一方で、既存のビジネスモデルを維持することが難しくなり、企業は新たなマーケティング戦略を模索する必要があります。今後はAIを活用した新しいビジネスメソッドの開発が求められ、経済全体の変革につながる可能性があります。
