英語学習

英語ニュース教材：Tesco plans to give under-18s Clubcard access this year（Intermediate レベル）

 

Contents

🎧 Audio

📖 Script

Tesco, one of the largest supermarket chains in the UK, has announced plans to allow teenagers under the age of 18 to access their Clubcard loyalty program. This move comes after consumer advocacy group Which? pushed for greater access to loyalty schemes, stating it would be a significant benefit for shoppers. Currently, Tesco’s Clubcard is a popular program that offers discounts and special deals to its members. By extending access to younger consumers, Tesco aims to engage a new demographic and foster brand loyalty early on.

The decision to open up the Clubcard program to under-18s reflects a growing trend in the retail industry to include younger shoppers in loyalty schemes. This change will enable teenagers to start collecting points and accessing special offers, which can lead to savings on their purchases. For many families, this could mean more affordable grocery shopping, especially important during times of economic uncertainty.

Loyalty programs like Tesco’s Clubcard are crucial for retailers as they help build long-term relationships with customers. By collecting data on shopping habits, companies can tailor their marketing strategies and offer personalized promotions. Allowing under-18s to join the scheme not only benefits the customers but also provides Tesco with valuable insights into the shopping preferences of younger consumers.

This initiative by Tesco is seen as a “huge win for shoppers” by Which?, as it encourages other retailers to consider similar changes. By making loyalty programs accessible to a wider audience, retailers can enhance customer satisfaction and increase their competitive edge. Furthermore, engaging young consumers early can lead to lifelong brand loyalty, which is a significant advantage in the retail market.

Overall, Tesco’s decision to extend Clubcard access to under-18s is a forward-thinking strategy that aligns with current market trends. It shows a commitment to customer inclusivity and highlights the importance of adapting to the needs of all consumer age groups.

📝 Vocabulary

  • loyalty: commitment or devotion to a company or brand
    例文: “The loyalty of customers is crucial for any business.”
    Collocations／日本語の意味を見る
    • customer loyalty
    • brand loyalty
    • loyalty program
    忠誠心
  • demographic: a specific segment of the population
    例文: “The new product is targeted at the younger demographic.”
    Collocations／日本語の意味を見る
    • target demographic
    • key demographic
    • younger demographic
    人口層
  • foster: to encourage or promote the development of something
    例文: “The school aims to foster a love of learning in its students.”
    Collocations／日本語の意味を見る
    • foster growth
    • foster development
    • foster relationships
    育む
  • initiative: a new plan or action to solve a problem
    例文: “The company launched a new initiative to reduce waste.”
    Collocations／日本語の意味を見る
    • new initiative
    • take initiative
    • government initiative
    新たな取り組み
  • advocacy: public support for a particular cause or policy
    例文: “The group’s advocacy for environmental issues is well-known.”
    Collocations／日本語の意味を見る
    • strong advocacy
    • public advocacy
    • advocacy group
    擁護

✏️ Grammar Point

Relative Clause – “This move comes after consumer advocacy group Which? pushed for greater access to loyalty schemes, stating it would be a significant benefit for shoppers.”

文法の日本語補足を見る
関係代名詞を使った文の補足説明

💡 使用場面

(この構文は、何かを説明したり詳しく述べたりする際に使われます。)

📝 使用例文

“例: The book, which you lent me, was fascinating.”

❓ Listening Questions

  1. True/False: Tesco plans to allow teenagers to access their Clubcard loyalty program.
  2. MCQ: What is the main reason for Tesco allowing under-18s to access the Clubcard?
    a) To increase prices
    b) To engage a new demographic
    c) To reduce product range
    d) To close the loyalty program
  3. MCQ: Which organization praised Tesco’s decision as a “huge win for shoppers”?
    a) BBC
    b) Tesco’s board
    c) Which?
    d) A competitor
🔑 Listening Answersを見る
  1. True
  2. b) To engage a new demographic
  3. c) Which?

📚 Reading Questions

  1. What change is Tesco planning to implement this year regarding its Clubcard?
  2. Why is allowing under-18s to join the Clubcard program significant for Tesco?
  3. What does the word “initiative” mean in this context?
🔑 Reading Answersを見る
  1. Tesco plans to allow under-18s to access their Clubcard loyalty program.
  2. It is significant because it engages younger consumers and fosters brand loyalty.
  3. A new plan or action to solve a problem

🇯🇵 日本語での経済ニュース解説

テスコはイギリスの主要なスーパーマーケットチェーンの一つであり、今年未成年者にクラブカードのアクセスを許可する計画を発表しました。消費者団体のWhich?がロイヤルティプログラムへのアクセス拡大を訴え、この動きは消費者にとって大きな利点であるとしています。ロイヤルティプログラムは企業にとって顧客の買い物傾向を把握し、マーケティング戦略を個別化する重要な手段です。日本でも、若年層へのアプローチが重視されるようになり、国際的な小売市場での競争力強化が期待されています。

Source: https://www.bbc.com/news/articles/ckg8r4nnx0yo?at_medium=RSS&at_campaign=rss

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