英語学習

英語ニュース教材：The economy is turbulent for influencers, too — here’s how you might see it online（Intermediate レベル）

 

Contents

🎧 Audio

📖 Script

The world of social media influencers, known for glamorous posts and trendy content, is not immune to the ups and downs of the economy. Recently, fluctuations in tariffs and unstable financial markets have begun to affect this industry significantly. This situation is now visible on social media platforms like Instagram and TikTok, indicating that the influencer industry could be a new marker for economic recession.

Influencers, who often rely on brand partnerships and advertising revenue, are feeling the pinch as companies cut back on marketing budgets. This is often one of the first areas to see reductions when financial uncertainty looms. As a result, some influencers are receiving fewer offers or reduced fees for their promotional work.

The impact is not just on individual influencers but also on the broader industry that supports them. Marketing agencies and platforms that connect influencers with brands are also seeing less activity. This slowdown is causing a ripple effect, influencing jobs and the economy at large.

Moreover, influencers are adapting to these changes by diversifying their income streams. Some are turning to selling products, creating subscription services, or engaging directly with their audiences through live events and personal branding initiatives. This shift is crucial for their survival in an ever-changing economic landscape.

Social media users might notice this economic impact reflected in the type of content influencers post. There may be an increase in sponsored content as influencers try to maintain their income levels. Additionally, there may be more posts about personal struggles, as influencers share their experiences with financial uncertainty.

In summary, the current economic turbulence is making its mark on the influencer industry. This sector, once seen as separate from traditional economic indicators, is now showing signs of being affected by broader financial trends. Watching how influencers adjust can provide insights into the broader economic climate and how individuals and businesses might adapt to continued financial challenges.

📝 Vocabulary

  • tariff: a tax on imports or exports
    例文: “The government imposed a new tariff on imported goods.”
    Collocations／日本語の意味を見る
    • impose a tariff
    • tariff increase
    • tariff reduction
    関税
  • fluctuation: an irregular rising and falling in number or amount
    例文: “The fluctuation of prices made budgeting difficult.”
    Collocations／日本語の意味を見る
    • economic fluctuation
    • price fluctuation
    • market fluctuation
    変動
  • recession: a period of temporary economic decline
    例文: “The company struggled to survive during the recession.”
    Collocations／日本語の意味を見る
    • economic recession
    • deep recession
    • global recession
    景気後退
  • revenue: income, especially when of an organization and of a substantial nature
    例文: “The company’s revenue increased by 20% last year.”
    Collocations／日本語の意味を見る
    • annual revenue
    • revenue growth
    • revenue stream
    収入
  • diversify: to make or become more varied
    例文: “The company decided to diversify its products.”
    Collocations／日本語の意味を見る
    • diversify income
    • diversify portfolio
    • diversify investments
    多様化する

✏️ Grammar Point

Present Continuous Tense – “Social media users might notice this economic impact reflected in the type of content influencers post.”

文法の日本語補足を見る
日本語での簡単な補足説明：現在進行形は、今起こっていることや進行中のことを表します。

💡 使用場面

進行中の出来事や変化を話す場面で使います。ビジネスでは、プロジェクトや市場の変化について話す際によく使われます。

📝 使用例文

“例: In a business meeting, you might say: ‘If we cut costs now, we can increase our profit margin next quarter.’”

❓ Listening Questions

  1. True/False: The influencer industry is not affected by economic changes.
  2. MCQ: What is one reason influencers are receiving fewer offers?
    a) Increased competition from new influencers
    b) Companies reducing marketing budgets
    c) Changes in social media algorithms
    d) Influencers asking for higher fees
  3. MCQ: How are influencers adapting to economic changes?
    a) By focusing more on travel content
    b) By diversifying their income streams
    c) By creating more video content
    d) By collaborating with fewer brands
🔑 Listening Answersを見る
  1. False
  2. b) Companies reducing marketing budgets
  3. b) By diversifying their income streams

📚 Reading Questions

  1. What are some ways influencers are coping with reduced offers from brands?
  2. Why might the influencer industry be considered a new recession indicator?
  3. What does the word “diversify” mean in the context of the script?
🔑 Reading Answersを見る
  1. Influencers are turning to selling products, creating subscription services, and engaging in live events.
  2. Because it shows signs of being affected by broader financial trends.
  3. To make or become more varied.

🇯🇵 日本語での経済ニュース解説

インフルエンサー業界は、SNSを通じたマーケティングで成り立つ巨大な市場です。最近は関税の変動や金融市場の不安定さの影響を受けており、企業がマーケティング予算を削減する中で、インフルエンサーの収入も減少傾向にあります。日本でも同様の影響が見られ、特に若者をターゲットにした商品やサービスのプロモーション活動が減少しています。これにより、インフルエンサーたちは収入源の多様化を図り、商品販売やサブスクリプションサービスの提供に注力しているようです。将来的には、経済の動向に応じた新しいビジネスモデルの構築が求められるでしょう。

Source: https://www.npr.org/2025/07/16/nx-s1-5463723/influencers-recession-tiktok-instagram

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